WAY-FM Media Group Signs with Radiolicious

Nashville, TN (Feb. 5, 2009) – Way-FM Media Group is reaching listeners in a new way with the introduction of Radiolicious®, a free downloadable player for iPhone® or iPod Touch® users. As Radiolicious subscribers, Way-FM owned and operated stations can stream live audio and Web content while offering a forum for two-way communication – exciting capabilities that will expand the local listener base and opportunities for mobile awareness advertising.

    “This is an exciting time in the history of broadcasting, and we’re proud to welcome Way-FM to the Radiolicious network,” said  Robert Adams, president/CEO of Global Security Systems, parent company of Radiolicious.

    Radiolicious makes it easy for radio stations to have a seamless connection with listeners. The platform provides a venue for new interaction and allows the radio industry to compete more effectively in the new media environment without making major changes or investments.

    Since launching in October 2008, Radiolicious has had several thousand downloads every day. Listeners can access the free download from either an on-line app store or from a link on the web site of stations signed with Radiolicious.

    “WAY-FM is committed to reaching our listeners where they are,” said Dan Gross, Way-FM New Media Director. “Mobile technologies like Apple's iPhone represent an innovative direction for broadcast media, and WAY-FM is excited to be partnering with Radiolicious as part of our new media strategy, which includes reaching out to mobile listeners.”

WAY-FM Media Group was founded in 1987 by Bob Augsburg and his wife Felice as a single station, WAYJ, in Fort Myers, FL. Today WMG, including CHRSN, has over 100 signals in 26 states. Markets served by WMG include Denver, CO; Nashville, TN; West Palm Beach, FL; Louisville, KY and Charleston, SC.

 

    Radiolicious is the leading content aggregator, both online and on the iPhone® or iPod Touch® devises. The system enables broadcasters to interact with listeners by synchronizing their radio broadcasts and advertisements with mobile devices which enhances mobile marketing tools. A native application player, Radiolicious enables millions of users to experience live streaming radio signals on their iPhone® or iPod Touch® devices. Global Security Systems is the parent company of Radiolicious and Alert FM.

 

For more information about WAY-FM visit www.wayfm.com

For more information about Radiolicious visit www.radiolicious.fm